4 Reasons Salon Owners Should Email Their Past Contacts

Emailing past salon clients is a proven strategy to foster stronger relationships, enhance customer retention, boost revenue, and elevate brand awareness. Emails enable salons to understand client needs better, offer personalized services, and encourage repeat visits. Moreover, they act as a significant revenue booster by conveying exclusive offers and discounts. Alongside fostering loyalty, emails also facilitate the spread of salon brand stories, amplifying recognition. Through this strategy, salon owners can position themselves as industry experts. If you wish to deepen your understanding, continue to explore this insightful strategy further.

Building Stronger Client Relationships

Fostering enduring relationships with past clients is instrumental in maintaining a thriving salon business. Email communication provides an effective avenue for this engagement. It is a flexible, cost-effective, and personal method of communication that allows salon owners to reach out to their past clients in a non-intrusive manner.

Emails can be tailored to reflect the individual needs and preferences of each client, fostering a sense of personal connection and demonstrating the salon’s commitment to customer satisfaction. They can be used to share relevant information, tips, or special offers, which adds value to the client’s experience and encourages their ongoing engagement with the salon.

Moreover, email communication facilitates a two-way dialogue, allowing clients to express their feedback, concerns, or suggestions. This exchange of information is invaluable, as it provides insights into clients’ needs and expectations, enabling salons to refine their services and strategies accordingly.

Hence, email communication not only strengthens client relationships but also contributes to the salon’s continuous improvement and success.

Increase Customer Retention Rate

Utilizing targeted email communication strategies can significantly enhance customer retention rates for salon businesses. Retention becomes more efficient when past clients are reminded of the superior services that they have received previously. This can be achieved by sending personalized, engaging, and valuable emails to your contacts.

Emails also provide an opportunity to show the clients that they are valued and appreciated, which in turn, fosters loyalty. Regularly communicating with your past customers not only keeps your salon at the forefront of their minds but also gives you a chance to understand them better. It allows you to keep track of their preferences, frequency of salon visits, and their reactions to promotions.

Furthermore, these insights can be used to segment your customer base and tailor your email content, ensuring that customers receive relevant information. For instance, you could send emails to customers who haven’t visited in a while with incentives to return, or remind regular customers to book their next appointment.

Boosting Salons Revenue Generation

Effectively leveraging email marketing strategies can significantly contribute to boosting a salon’s revenue generation. By reaching out to past contacts, salon owners can encourage repeat business, which is a critical factor in increasing revenue. These previously satisfied customers are more likely to return for services, especially when enticed with personalized offers and promotions.

One of the most cost-effective ways to do this is through targeted email campaigns. By segmenting your past contacts based on their previous services, frequency of visits, or even their preferred stylists, you can send highly personalized emails. These emails can include exclusive discounts or special offers on their favorite services, which will not only make them feel valued but also incentivize them to return.

Moreover, the beauty of email marketing is that it provides measurable metrics, such as open rates, click-through rates, and conversion rates. This data can be analyzed to fine-tune your email marketing strategies, ensuring maximum return on investment. It is, therefore, essential for salon owners to harness the power of email marketing, not just for customer retention, but also as a revenue-generating tool.

Enhancing Your Brand Awareness

Beyond revenue generation, another significant advantage of reaching out to past contacts via email marketing lies in its potential to enhance your salon’s brand awareness. By regularly communicating with your past clients, you introduce a consistent reminder of your salon’s identity, offerings, and values. This continuous exposure helps to fortify your brand’s impression in their minds, associating your salon with quality service and customer care.

Here are some ways to use email marketing for brand awareness:

  • Brand Storytelling: Share your salon’s journey, its mission, and values. This creates an emotional connection with your clients.
  • Exclusive Offers: Reward your loyal customers with special promotions or discounts. This encourages repeat business and fosters a sense of exclusivity.
  • Educational Content: Provide tips and advice related to your services. This positions your salon as a trusted expert in the industry.
  • Updates and Newsletters: Keep your clients informed about new services, products, and events. This demonstrates your salon’s growth and dynamism.
  • Customer Testimonials: Share feedback from satisfied customers. This builds trust and credibility for your salon.


In conclusion, salon owners can significantly amplify their business growth by leveraging email marketing strategies.

A study by eMarketer reveals that 80% of retail professionals indicate email marketing as the greatest driver of customer retention.

Thus, by reaching out to past contacts, salon owners can strengthen client relationships, enhance customer retention, improve revenue generation, and elevate their brand awareness, thereby fostering a thriving business environment.